Made for Trade Live Series Events in Geneva (12.09.23) and Zurich (14.09.23)

Aug 17, 2023 | Event

CASCI, the Arab-Swiss Chamber of Commerce and Industry in Geneva,  is partnering with the DMCC (Dubai Multi Commodities Centre) for their roadshow to Switzerland in September 2023, with events in both GENEVA and ZURICH, as part of their worldwide ‘Made For Trade Live’ series. 

These events will be hosted in partnership with the 

The UAE ambassador to Switzerland opening these events with her keynote speech, these conferences promise to be an enlightening experience, bringing together industry experts and thought leaders to explore new horizons doing business in and from the United Arab Emirates.

A global hub for innovation, growth, and trade – Dubai’s attractive policies, proximity to surrounding markets, centralized time zone, lifestyle and business opportunities make it one of the world’s best destinations to do business. Find out the key benefits of doing business in and from Dubai and receive practical advice and insights from Swiss professionals and entrepreneurs already established in the UAE. For more information on the event specific agenda and speakers please check below event links!

The events are free of charge, spaces are limited, register (mandatory) now to secure your seat!

Don’t miss this unique opportunity, register today!


• Find out the key benefits of setting up a business in Dubai

• Explore the advantages of choosing DMCC as your business hub

• Discover Swiss businesses setup in DMCC

• Get practical advice from our experts and network

• Learn about our business community with 23,000+ members

Contact : Michael Lane, Swiss Group, + 971 4 368 7702,

Programme for Geneva Event :

08:00Registration and coffee
09:00Opening Speech 
 Mr. Michael Lane (President, Swiss Business Council UAE) 
09:05Welcome remarks 1
 Mr. Ahmed Bin Sulayem (Executive Chairman and CEO, DMCC)
09:15Welcome remarks 2
 H.E. Dr. Hissa Abdulla Ahmed Al Otaiba (Ambassador of the United Arab Emirates to the Swiss Confederation)
09:25Presentation of the DMCC free zone
 Mr. Bassel Bitar (Regional Representative – Asia and Eastern Europe, DMCC)
09:40Doing business in the UAE/Dubai from a Swiss perspective
 Mr. Roberto Delorenzi (Managing Partner, Swiss Group Advisory DMCC)
09:50Business Testimonial 1
 Mr. René Goetz (CEO, Areas SA)
10:00Business Testimonial 2
 Mr. Michael Lahyani (Founder & CEO, Propertyfinder)
10:15Panel discussion (How to expand your business in Dubai & Beyond)
 Mr. Michael Lane (President, Swiss Business Council UAE)
Mr. Sanjeev Dutta (Executive Director – Commodities & Financial Services, DMCC)
Mr. René Goetz (CEO, Areas SA)
Mr. Roberto Delorenzi (Managing Partner, Swiss Group Advisory DMCC)
Mr. Patrick Sulzer (Managing Director, GMG ME Services DMCC)
Mr. Peter M. Harradine (Honorary President, Swiss Business Council UAE)
12:00End of the event
Programme – 12 September 2023 – Geneva

The event is free but registration is mandatory :


Public transport :

Tram 18 and 14, “Place de Neuve” or “Stand” stop / Bus 3, “Bovy Lysberg” stop